The award winning Hive Beach Café at Burton Bradstock has been specially selected by Italian car giant Fiat to host the launch of the new 500C, the convertible version of the firm’s popular supermini. From 25th June more than 120 motoring and lifestyle journalists from around the UK, and a team of Fiat executives, will be arriving at the Hive as part of a phased test drive.
Owner Steve Attrill says, “We’re delighted to be involved. It’s a great chance not only to have our wonderful scenery used as a backdrop for photo shoots but also to show off our fabulous quality West Country food.” The planned menu includes crab pasties, traditional afternoon tea sandwiches and Hive home-made scones with Dorset clotted cream.
“The UK is the first market in Europe to receive the Fiat 500C, so we were looking for a location on the South Coast, which afforded views for filming and good driving opportunities,” adds Peter Newton, public relations director, Fiat Group Automobiles UK. “As local people know, the B3157 coast route ranks as one of the most scenic roads in the country and features highlights such as the Fleet Lagoon and Jurassic cliffs. The Hive was a great find for our refreshments stop and echoes what this car is about: relaxed, reliable and fun.”
